Britt Hagedorn: 'I resisted social media for 100 years'


Writed by - Andy Gocker
  Britt Hagedorn:"Ich habe mich 100 Jahre gegen Social Media gewehrt"
Britt Hagedorn is part of the Sat.1 afternoon program again. © SAT.1/Julia Feldhagen, SpotOn


Britt Hagedorn (50) returns to the screens with her talk show. 'Britt - Der Talk' starts on October 24th at 4 p.m. on her old station. The 50-year-old will again welcome her guests every day on Sat.1. In an interview with the news agency spot on news, she reveals what challenges she faced after a break from talk shows of almost ten years.

How did the 'Britt - The Talk' comeback come about?

Britt Hagedorn: A certain movement has developed. TV is becoming more relevant again. I have recently received several requests for certain formats and have also tried different things. Then came the call for 'Britt - The Talk'. We talked about comeback ideas, tried them out and decided together to get Daily Talk back on the air. There are now many new faces on the station, who of course also wanted to see if I could still do it (laughs). And by the looks of it, that's how it is.

You can be seen again on 'Sat.1-Frühstücksfernsehen' since May. Do the two shows get in the way?

Hagedorn: Not at all. I would describe myself there as a free jumper. It's really nice that I get the chance to be there again on 'Sat.1-Frühstücksfernsehen'. It's an old love because I hosted there 19 years ago. Of course, if my colleagues need me, I'll still be there. Especially since it is a great pleasure to work with the 'Breakfast TV' team.

What do you particularly like about your own talk show?

Hagedorn: In my talk show I am constantly confronted with different and very different situations. You have to be able to adapt to things within seconds, react to new twists and unexpected conversations. Because we work with real people and real stories, anything can happen. You have to be able to deal with that. Here I also see a parallel to 'Sat.1 breakfast television', which is a kind of classroom for all facets associated with television. Responding well to the unexpected and not being caught off guard is a challenge that I find incredibly exciting and exciting!

Why was the format over in 2013?

Hagedorn: Several things came together. I've done over 2,000 shows and I could never have stopped on my own. But the break did us good. In recent years, for example, I have been able to concentrate fully on my family. Even if saying goodbye was not easy at the time, also with regard to the team and the shared workplaces. The broadcaster changed the program at the time and I could understand that very well. We humans are constantly evolving and are made up of an understanding of the past, the current situation and also a look into the future. It's the same in the television landscape.

What have you been doing in the meantime?

Hagedorn: I've done a lot. (laughs) I accompanied my children through the most important phase of their childhood up to puberty. This is the most important point in my private life. I managed my marriage, cultivated friendships, went abroad. But from a professional point of view, everything has happened. I've written a book on communication and continued my education, but I've also done a lot for teleshopping and developed my own line of cosmetics.

Is a talk master born or can it be learned?

Hagedorn: I think both. Of course it is a craft that has to be learned. But you also have to be the type for it. I can definitely say that. I was asked early in my career about doing a talk show. Pilot episodes were filmed with me long before I had my own show. There must have been a reason people kept feeling like I needed to be on a talk show. Then, of course, there were many years of training.

How do you prepare for a show?

Hagedorn: A talk show host can only be as good as its editorial team. She invites the guests and talks to them about the stories they want to tell and plans the schedule of the shows. I then get all the important information from my team and prepare for the next talk. And in our editorial conferences we discuss upcoming topics, also discuss them critically and we can all build on each other's know-how. I am now also an old hand at TV with a certain wealth of experience.

The special thing about the show was always that there were no amateur actors. Is that still the case?

Hagedorn: One thousand percent!

Apart from your styling - what else has changed in the new show?

Hagedorn: I've changed. I've gotten older and more mature. Of course, in the last ten years that I haven't been on the air with a talk show, I've broadened my entire horizon of experience myself. At the time, I had no idea what it felt like to be married for many decades and to accompany children through puberty and maybe to get to know one or the other corner or edge more here and there. To experience for yourself how it feels when you suddenly turn 50. That's good, because I suddenly have a completely different understanding of things.

A lot has changed in the world since then. How do you use social media on your show?

Hagedorn: I think social media is one of the biggest changes between then and now. At the same time, social media is also the biggest challenge. In fact, the way people communicate online, social media creates its own reason why talk needs to come back to TV. Because in the meantime it has become very difficult to conduct a decent discourse: people who deal with the most different attitudes in a good, appreciative way. I totally miss that. Often the fronts harden because we forget to listen to the other side. We're trying to bring that back into focus with 'Britt - Der Talk'.

How have the themes covered in the show changed?

Hagedorn: We used to focus on the lie detector tests and partnership questions. Maybe we'll do something like this again, but right now we're very colorful and open with the topics. We also want to cover a much larger field and are trying out many things. One aspect that we have never discussed before and that can now be found in almost all of our shows is, of course, social media. With everyone being influenced by social media, for better or for worse, a new set of issues has emerged.

Social media is now also part of your job. How do you deal with that?

Hagedorn: I fought against social media for 100 years. I have already turned down a large commission that was linked to a specific demand to do social media. In the meantime I've slowly but surely grown into it and I also enjoy it. But I also want and have to deal with it in order to know my way around when the topic comes up in the talk. That's very clear!

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