'Old Money Aesthetic': That's what styling is all about


Writed by - Andy Gocker
"Old Money Aesthetic": Darauf kommt es beim Styling an
'Old Money Aesthetic': Princess Kate is a great fashion role model with her classic fashion style. © Lewis Patrick/Shutterstock., SpotOn

Quality instead of extravagance

The cream-colored sweater lies casually over the shoulders, the rest of the outfit fits the body perfectly. You can see at first glance that the materials are of high quality. Those who belong to the moneyed nobility usually dress expensively, but modestly and modestly. There is no need to impress with flashy patterns or big brand logos.

The clothing style, which the British royals and other European royal families cultivate, among others, is very popular this winter season. The 'Old Money Aesthetic' forms the visual contrast to the freaky Y2K outfits and represents a calm and classic alternative that will please all lovers of sophisticated-clean looks. The #oldmoney hashtag is trending on social media platforms such as TikTok and Instagram.

What does 'old money' mean?

'Old Money' means 'old money'. 'Old money people' are people who have inherited their wealth over several generations and who are born into a secure financial network and will (presumably) pass this on to their children. When it comes to their wardrobe, these people attach great importance to quality and timelessness.

How to style the 'old money' aesthetic?

You don't have to be born into a wealthy family to look old money, though. Just think of styling for a weekend getaway to a historic country estate, a sailing trip or an afternoon at the country club. What outfits are necessary for different situations? The 'old money' style is therefore not only perfect for everyday life, but also for business appointments or occasions where a serious outfit is an advantage, such as a visit to a star restaurant or a holiday in a high-priced one Hotel.

The basis of the wardrobe is formed by expensive clothing items from brands and designers, whose labels are usually only visible at second glance. 'Old Money People' usually cultivate a quiet luxury. When choosing a wardrobe, a lot of importance is attached to ensuring that the jackets, pants, shoes, tops and accessories are made of materials that are known to last a long time. Wool, cashmere, silk, tweed, cotton, linen, leather and gabardine are particularly popular.

Old Money Style: Expensive but reserved

If you want to style yourself according to the rules of old money, you should avoid fashion trends and then only use them very cautiously. The basic colors of the 'Old Money Aesthetic' are white, gray and light blue. Accents are set with navy blue, olive, beige and black. Do without bright colors and eye-catching accessories. Less is clearly more here: a simple pair of pearl earrings, a high-quality pearl necklace and a classic watch are evidence of a sense of style. On the other hand, diamonds can be used for special occasions.

Garments that embody the 'old money' style tend to be casual but tailored to fit. Skin is only shown in a tasteful way, for example through a sweater with a classic V-neck or a slightly open blouse. Ultra-short mini-skirts and crop tops are taboo.

Anyone looking for inspiration for styling à la 'Old Money' can turn to style icons of bygone days such as Jackie Kennedy (1929-1994), Princess Diana (1961-1997), Audrey Hepburn (1929-1993), Grace Kelly (1929-1982). ) orientate. For a more modern interpretation, take a look at the outfits of Princess Kate (41), Sofia of Sweden (38) or Letizia of Spain (50).

Brands where you can find this style include Tommy Hilfiger, Marco Polo, Ralph Lauren, Lacoste, Chanel, Dior, Hermes and Massimo Dutti. However, shopping at an expensive luxury brand does not have to be mandatory: To expand your 'old money' wardrobe, it is definitely worth visiting a second-hand shop or browsing online platforms for vintage fashion.

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