With tips from parents and influencers: How Gen Z cleans


Writed by - Andy Gocker
  With tips from parents and influencers: How Gen Z cleans
A large proportion of Gen Z get cleaning tips from their parents - or on the Internet. © cleangang.de, SpotOn

New poll

Cleaning can be a tedious subject. Be it dusting, washing dishes or vacuuming - very few would say that they like cleaning. What about the younger generation? Does Gen Z clean regularly, where do they get tips and how much value do they place on sustainable cleaning products and methods? A current survey by Cleangang, a company that offers everything to do with cleaning and cleanliness, investigated these and other questions.

Amazing: Around 38 percent of all respondents claimed to clean at least twice a week - a fifth (20 percent) even more often. 18 percent are satisfied with one cleaning day per week, while 24 percent admitted to cleaning less often. Accordingly, none of the respondents employed a cleaner. About two-thirds stated that they always asked for tips when it came to cleaning.

Cleaning tips are usually obtained from the parents

The respondents were most interested in removing certain types of soiling (65 percent), such as red wine stains, limescale and the like. Many of the survey participants were also interested in the correct cleaning techniques (32 percent), suitable cleaning agents (41 percent) and environmentally friendly cleaning (27 percent). More than half (56 percent) of all respondents stated that they get their cleaning tips from their parents, 30 percent seek advice from friends. 25 percent use the advice of YouTubers, 15 percent learn something from influencers.

However, when it comes to purchase recommendations, the Internet is clearly ahead for Gen Z: YouTube (25 percent), Instagram (17 percent), TikTok (15 percent) and other websites and blogs (14 percent) trust almost three quarters of all respondents to online recommendations. Marek Bona, co-founder and eCommerce expert at Cleangang, also confirms these results: 'Our evaluations of online shop visits show that the majority of customers find us from social media, but also from blogs and communities on the topic of cleaning.' Sustainability often plays a major role in today's generation. Overall, almost half stated that they always (16 percent) or very often (33 percent) pay attention to it. Above all, degradable ingredients (45 percent), climate-friendly production (30 percent) and sustainable packaging (26 percent) are important to them. 'This point in the survey confirms a trend that we've been seeing for some time,' explains Bona. In addition to cleaning performance, increased attention is therefore paid to environmental friendliness and sustainability during product development.

Cleaning can even be fun with music

Cleaning can often be boring. That's why a proud 81 percent of the survey participants value their cleaning time with music. 23 pass the time by making phone calls on the side. Only 6 percent said they only focused on cleaning and enjoying the quiet. Finding the motivation to clean in particular was difficult for some at the beginning. 84 percent stated that they had difficulties with it after leaving home. 84 percent also noted that they had struggled with an organizational problem when cleaning.

Who is Gen Z?

Gen Z (also Generation Z) is mainly understood to mean people who were born between 1997 and 2012. However, the marginal years of the generation were not clearly defined. Gen Z is often described as environmentally conscious and politically engaged. In addition, the generation is often plagued by fears about the future. Approximately 1,000 people between the ages of 19 and 25 took part in Cleangang's survey. More than a third of those surveyed stated that they lived alone. Another third lives with their partner. Around 7 percent still live with their parents, while almost 20 percent have already started their own families.

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